Incorporating your EDI Strategy into your Total Rewards Program
Strategy Execution and Culture
Senior Hire Integration
The Hidden Dangers of an Over-Curated Life
Collaboration over Competition
Conflict Debt is Real – and Debilitating
Predicting this Year’s HR Trends and Focus Areas
Remedies Against Trademark Squatters in Canada
Set Your Team Up for Success this Year
The NDA Loophole
To Outsource HR or Not to Outsource HR?
Expect the Expected
The Business Leader’s Guide in a Time of Uncertainty
What these Holiday Movie Characters say about IP Due Diligence Strategy
How to Find Extra Dollars for Your IP Budget
Optimizing the Benefits of your OKRs
Setting Up Your CIO for Success
Lost in Translation
From OK to OKR
Creating A Robust Customer Experience (CX) Strategy
Not on my Watch
Igniting Growth – Staging Your Company
Everyone is Embracing OKRs – Shouldn’t I?
The Sponsorship Effect
Start with the End in Mind
Where Have I Heard that Before?
Could a Better Understanding of Patents have Saved Theranos Investors?
The Future is Hybrid
Don’t Bite Off More than You can Chew
Virtual vs. Reality: Thoughts on a Post-Pandemic Workplace
Are You Ready to Transform your Leadership Style?
The Missing Tool in your Corporate Wellness Portfolio
Digital Experience Platforms…are they as easy as 1, 2, 3?
Trademarks and the Need for Speed
Look to the Leaders: Thoughts on a Post Pandemic Workplace
A Trademark Cautionary Tale: Dunn’s wins trademark infringement case
Culture Shock: Thoughts on a Post Pandemic Workplace
The Silent Ambassador of your Brand: How to Select a Logo
Keep it Secret, Keep it Safe
How to Lose a Trademark in 10 Ways
Trademark dispute causes sparks to fly between Kanye West and Walmart
Cloud Watching: Optimizing your IT Ecosystem
Risky Business: IP infringement is a two-way street
Don’t put all your eggs in one basket…or how to drive customer diversification
When it Comes to IP – Failing to Plan is Planning to Fail
Stay Calm and Overcome Objections
IT Risk Management…More than a Trend
Business is Picking Up! Are you Ready?
Examining the Leadership Continuum Theory
Will 2021 be the year of Mergers & Acquisitions?
Could WandaVision be the bridge that connects Marvel’s IP?
Where do you fall on the Leadership Continuum?
Is Your Organization ISO 56005 Compliant?
COVID & Counterfeit
How is Corona protecting its brand during corona times?
Is a High-Performing Team Enough?
Performance and Culture Pivots to Thrive in the New World
Does your training and certification business matter?
A SaaS Company’s Nightmare
Will the US Government lose trademark battle for Space Force to Netflix?
Meet Elaine Johnson, IP Strategist at Stratford Intellectual Property
Workplace considerations and reminders as COVID continues
Meet Michelle Schafer, Leadership Development Coach & Facilitator at Stratford
Copyright and Comedy
Why you should learn to love your CD&A
Meet Jordan Pynn, Vice President at Stratford Intellectual Property
Where are businesses in their COVID recovery journey?
Meet Myriam Davidson, Director of Engagement at Stratford Intellectual Property
The role IP offices are playing in the fight against COVID-19
We’d like to introduce you to Kim Capiau, Registered Trademark Agent and IP Analyst at Stratford
Will your newly agreed strategy turn into a short-term tactics plan?
Meet Irene Lis, Stratford’s VP of Human Resources Consulting!
Managing a team of remote sales employees
An interview with Natalie Giroux, President of Stratford Intellectual Property
Processes – The Foundation to Scaling Up
Investing in your leaders – 3 things you should consider to optimize your leadership development ROI
Meet Dean Fulford, Stratford’s Leadership Development Practice Lead
Former Royals Harry & Meghan file for “Sussex Royal” trademark
We’d like you to meet Mike D’Amico, President of People & Culture at Stratford
How a Not-For-Profit Competes in the War for Talent
Meet Pierre Côté, Senior Human Resources Consultant at Stratford
Keeping the M&A Conversation Going
Leaders engaging leaders
Meet Doug MacLean, Patent Agent and IP Strategist at Stratford
What Enables Higher Performance in Teams?
An Interview with Colin Gallant, IP Strategist at Stratford Intellectual Property
What Michael Jordan can teach you about copyright
How do you judge an idea?
Meet Warren Gies, IP Specialist at Stratford Intellectual Property
Meet Lisa Fader, Manager of IP Operations at Stratford
Developing Leadership Capacity
Get to know Neil Crawford, Practice Lead of Strategic HR at Stratford
Is Your M&A Playbook Ready?
Igniting Growth – To coach the CEO you coach the team!
An interview with Annette Abdali, Patent Administrator at Stratford Intellectual Property
Xanax for SaaS Execs: The Third Pill
An interview with Jennie West-Correia, Leadership Development Coach & Facilitator at Stratford
Are you a firefighter or an architect?
What is Innovation?
Igniting Growth – Meat & Potatoes
How Will You Fight Churn? (Part 2)
Meet Marc Grandbois, CEO Advisor & Coach at Stratford
Meet Kathryn Yeung, Human Resource Consultant at Stratford
How Will You Fight Churn? (Part 1)
Canadian trademark law is changing, are you ready?
Igniting Growth – The Evolving Pivot
Could a better understanding of patents have saved investors from investing in Theranos?
Igniting Growth – The Return Map
Treating Gender Equity Like the Business Priority It Is!
Xanax for SaaS Execs – The second pill
Fit Matters – Bring personality into your success profiles
Igniting Growth – Consider a Regular Paranoia Analysis
What Drake can teach you about Trademark law
Xanax for SaaS Execs – The first pill
The Tale of Two CEOs
Who is your brand?
A Rapid-Fire Guide to Building an Employment Brand that Works
16 Common Mistakes When it Comes to Intellectual Property Strategy – Mistakes #1 & #2
A Quarterback has a Team of Coaches. Does your CEO?
Millennial Managers – How about this group?
Top 5 Habits of High Performing Leaders – Habit #1
How do you hire the right Virtual CIO?
When the Advisors Take Advice
Improving Employee Accountability
Who Starts the conversation about Leadership Development?
Who’s Accountable for Innovation?
Is Your Business A Good Fit for a Virtual CIO?
The Key to Performance Management Success – Think Small!
Scale Up Your Own Value
Team Collaboration is NOT Project Management
Our Approach To A Successful M&A Integration
Position Your R&D For Growth With A Patent Landscape Analysis
Scale Your Business With Agile (Performance Management)
Six Key Advantages Of Customer Experience Explained
Move Your Ideas Onto The Innovation Freeway™
Getting Nimble With Your Performance Management Process
Sometimes It Is Best To Keep A Secret
Using Technology As An Enabler For Growth
4 Tips To Experience Long-Term Employee Engagement
10 Critical Success Factors To Become A Consultant
How To Get The Most Out Of Your CRM
CEO Advisory and Support Services: Take Your Business To The Next Level
Can You Afford Not To Protect Your Intellectual Property?
Enterprise Resource Planning Tips & Best Practices
It’s 2018 – The Year Cold Calling Retires!
20 Questions a Board Member Should Ask About Intellectual Property for their Company
Coaching for Performance
Secret Business Growth Methodology
Protecting your IP – Better Safe than Sorry
Business Development Habits for Success
Timing IS everything when it comes to your Sales Cycle
The Persistence Payoff: Call Fast, Call Often
Increase your Sales Pipeline in 5 minutes!
5 Valuable Lessons for New CEOs
Obtain your patent as quickly as possible with minimal cost
Is your forecast ready for your 2018 Annual Operating Plan?
Brand is your WHY, Inside and Out!
Engage to get the most out of your career
5 Clues On When It Is Time To Hire A CEO
Tune-Up Sales Operations to Scale Your Business
How to Get the Most when Receiving Feedback
Tailored Employee Engagement Research
A New Way to Drive Hockey Stick Performance in Your Business
How to Scale Your Start-Up Business
The Stabilized Approach To Consulting
Agile vs. Traditional IT Project Management – Using The Right Tool for the Job
Infographic: 12 Early Warning Signs Your Business is at Risk
12 Early Warning Signs of a Business at Risk
Getting high on scaling up business
How to Prepare a Winning Proposal
Inventory is Evil – Except When It Isn’t.
3 Lessons From Family-Owned Enterprises That Any CEO Can Use
The Genius and Tyranny of Decision-Making
Individual Effort and the Bottom Line
Doin’ it Right While Doing the Right Thing
You’re Wedded to Your Intellectual Property so Start Acting Like It
The CEO Dilemma – Confidence vs. Objectivity
4 Best Practices in Sales and Operations Planning (S&OP)
How to Know when it’s Time for Your Sales VP to Go
Setting Up a Family Business Advisory Council
Data Management for a More Effective Organization
Let Marketing ROI Rule in Your Business
Takin’ Care of Business…
Leadership Competency and Succession Planning
If Target Market is a Dirty Word, Make it Less R-Rated
Don’t Just Grow, Scale!
Risk Mitigation: The Essence of New Product Marketing
Patents – The Potential Beyond Your Products
The Buzz on B Corps
Performance Rating – Ditching the 5-Point System
Leadership is Just Like Riding a (Mountain) Bike
The Power and Pitfalls of Positive Thinking
What to Do With The Family Outsider?
Scaling Businesses from Start-Up to Grown-Up
One Big Risk For family Businesses
Building a Strong Employee Value Proposition
Employees Must Understand Strategy to Implement It
Why Great Leaders Fail at Coaching Employees
Why Family Values in a Business Matter
Our Lips are Sealed: Trade Secrets
Three Techniques to Kickstart Product Sales
“Keeping up” Top of Mind for Association Sector
SEAT 2016 Digital Maturity Assessment™ Summary and Results
Family-Owned Businesses ARE Different
What to Expect When You Become a Consultant
Get Up and GO!
Does Your Product Infringe Your Own Patent Claims?
The Five C’s of Family Business
New ISO 9001 Standard Impacts Your Business
What’s Your Rate?
When It’s Time for a Small Business Advisor
Achieve Your Potential
Five Key Steps to Define, Measure and Manage Member Engagement
Employee Feedback – 9 Steps For Best Results
A Strawman for Teamwork and Decision-Making
Stepping Forward and Standing Out
Why Marketers Get Fired (and how to avoid it)
The Three Keys to Improving Your Employee Value Proposition
Who Would You Save – Your Mother or Your Girlfriend?
The Best Resolution this Year
Strategic Planning – Building the Capacity for Continuous Improvement
…and the Survey Says! Groundbreaking Biotechnology Employee Research
Shifting Your Solutions Marketing into High Gear
How to Control Spiralling Patent Costs
A Cottager’s Guide to Better Business Behaviour
What’s the Right Strategic Planning Horizon?
When It’s Time to Sell Your Business: Understanding Value Enhancement
When M&As Go to the Dogs
Are You an Armchair Quarterback in the Digital Economy?
Two Uncommon but Essential Ways to Grow Your Company
When Product Managers Become Storytellers
How to Help your Newly Promoted Managers Succeed
Business Execution – Getting Things Done
The Ring Looks the Same but the Punches Keep Changing – Leadership in the Digital Age.
Implementing a Sales Compensation Program
Business Trust and Betrayal
The What, Why and Why Not of Intellectual Property Protection
Product Decisions – Is Your Back Facing the Window?
Sales Compensation – The Devil is in the Details
Turn Your Marketing Metrics Upside Down!
How to Get your Employees Involved in Decision Making
Making the Most Out of Your Working Years
Harnessing the Power of Customer Touch Points
Single-Minded but Blindsided
Busting Through the Digital Noise
Bringing Home the Glory
Surviving the Chopping Block
3 Ways to Manage for Motivation
The Popcorn Effect
Success and Happiness At Work
What’s the Shape of Your Learning Curve?
A Bucket List to Put Balance in Your Day
5 Important Business Survival Skills
Naked Strategic Planning
7 Important Lessons on Innovation
All Business is Show Business
A Surprising Repurposing of Employee Surveys
Riffing on Differentiation – 7 Pieces of Advice for Product Managers
Four Coaching Tips for a More Competitive Team
The Two Pillars of Digital Transformation
Fatherly Advice for Success
The Science of Better Decision-Making
Differentiation According to Jony Ive
Are You Planning or Just Fooling Yourself?
Building Climate vs. Culture
How to Renovate a Business
What the World’s Largest Sporting Event can Teach Us about Consumer Behaviour
The Importance of Cultural Integration in M&As
Everything I Know about Management I Learned from Raising Kids
Going Through the Motions of Succession Planning
Work Hard. Play Hard. The Human Performance Function
Improve Team Creativity with These Two Words!
Navigating Competitive White Spaces
Two Sets of Numbers? You Need a Sales and Operating Plan
Beware the Bloviating Consultant
Marketers – It’s Hip to be Square!
Onboarding: 4 Tips for a Good Employee Experience
Want to Do vs. Want to Be
Running in Circles
Who. What. When – Linking Strategy and HR
…It’s a Matter of Perspective
Patents – A Marketer’s Game Too
We’re All in Sales
Patents and Pivoting
3 Keys to Communicating your Vision
How to Achieve those Big Goals & Have it ALL!
The Changing Of The Guard
Value is in the Eye of the Beholder
Become a Better Leader/Manager By Owning Up
4 Simple Steps to a Marketing Plan
Six Drivers of Employee Engagement
Hedging your Bets with Patents
Thorny Marketing Challenges for SMBs
Wisdom From The Mountain
Introverts, Extroverts and Psychopaths
The Price is Right
Determine your Brand Valuation
How To Become A Thought Leader
Advice that Made a Difference
The Explorer and the Swamp Drainer
Trade Shows with a Twist
The Compassionate Organization
A Good Environment for an Innovation Badass
Supply Chain Evolution
Going After Your Big Hairy Audacious Goals
Dealing With The Basics
Increasing Pay Satisfaction Without More Compensation Spending
Feeling Like You’re Doing Good
Addressing Issues with Under-Performers
Working With Frameworks
The Paranoid Survive but the Optimistic Thrive
Dealing With The Toughest Decisions
Creating a Contingency Plan Before Disaster Strikes
A Master of Surprise!
Planning for a Plan
Jam or Tuck? Managing a Successful Post-Acquisition Integration
Where Brand and User Experience Collide
How It Ends
Being a Marketing Tortoise in a “Hare-y” World
The Pause That Refreshes
When Everything Looks Like a Nail
Knowledge is Power. Leadership is Greatness.
Students of Our Craft
Pay It Forward
Googling the Organization
Perspectives from the Outhouse
You Only Get One Chance to Make a Good First Impression
The Secret Sauce to Becoming an Inspiring Leader
Self-Absorbed, Self-Interested and Power Hungry
Making Your Total Rewards Dollars Count
A Labour of Love
Another Path to Follow
Managing Up, Down, and Across
The Harsh Winds of Corporate Change
Neither a Micro-Manager Nor a Control Freak Be
You Look Smarter Than You Are
Should and Will Discussions
The Ascent of Marketing
It’s The Thought That Counts
7 Tips for a Better Elevator Pitch
View From the Plateau
Successful M&As: Navigating Cultural Differences
Mission and Vision: A Means to an End
Nose In, Fingers Out
Patents: A Low-Cost Method to Enter New Markets?
The Art of Being Acquired
The Sexiness of Being Tactical
Your Workplace Nemesis
Living a Networking Life
Too Many Cooks
Turning Procrastination Into ProcrastinACTION!
Marketing Under the Radar
Are Domain Names More Important than Trademarks?
The Marketing Wheel of Goodness
A New Understanding of IP Within a Competitive Environment
Willpower For Managers
Making Ideas Stick
Delivering Intentional Customer Experience
Inside Selling vs. Outside Selling
A Bundle of Joy or Two Rocks Tied Together?
Why is that Person so Frustrating at Meetings?
The Best Hangover Cure
Working at Being Happy
When it’s Time to Rebuild your Sales Team
The “Bear” Necessities of Value Propositions
Judging a Writer by his Book
Who’s Got the Ball? If You Don’t Know . . . it’s You!
RT @StratfordMgrs #SocialMedia: Creators, Curators and Crows
Intimacy + Urgency = Leads
Survival is Not Mandatory
Creating a Happier & More Efficient Team
You Don’t Always Have to Write it Down
My First Marathon
Who’s your Cruise Director?
Navigating Management Struggles with Someone in your Corner
Know Where you Make a Difference – and Work on it!
Trade Show Skeptic
One Afternoon in Shanghai
I’m Writing to Inform You of a Price Increase
10 Ways To Build A Fortress Marketing Balance Sheet
Lead Management that Suits
Management By Sitting Around
The Vision Thing
Provisional Filings – A False Sense of Security?
The Nurturing Type
Whose Life Are You Changing?
Feeling the Pressure?
Nurturing Positive Habits
Creating A People-Centered Company
Are You Level Conscious?
Golfing for Marketers
Keep It Simple Smart-Guy
Web Marketing Through the Eyes of a Salesman
Start-Up Growing Pains
Do Away With Marketing?
Implementing a CRM – A Corporate Right of Passage
Time for Spring Cleaning!
Proposals – More Than a Necessary Evil!
Process is Not a Four Letter Word
Get With the (Strategic Accounts) Program
Mean What You Say
The What and How of Solving Business Problems
Married . . . with Intellectual Property
Being On Display
Reaching Higher Goals With Better Accountability
The Joy of Cooking . . . Your IP Portfolio
Sales Efficiency on Steroids
Managing Performance vs. Objectives
Profit From Your New Year’s Resolution
Managing Your Time
Celebrating Success With A Personal Touch
Does Your Company’s Hierarchy Stifle Innovative Thinking?
Brilliant Business Models
Are Your Contacts “Orphans”?
Dispatches from the Front Lines
Selling Out & Starting Up
Do You Follow Through on Your Swing?
Doing Business in China? How’s Your Guanxi?
Funding Your Business
Many Coins Frequently Tossed
Are Your “Expectations” Stopping Your Company From Growing?
Sinking Exchange Rates – A Sales Nightmare!
Make Your Bed!
Do You Have A Killer Elevator Pitch?
Be In The Know Using Patent Databases
Make Decisions Effortlessly In Your Organisation
Why I Shouldn’t Hire Jim Roche
Are Business Referrals Worth the Hassle?
Re-Tooling for E-Commerce
Turning Start-Up Dreams Into Reality
Making the 80/20 Rule Work for Sales
Managing High-Powered but Short-Lived Projects
Think Twice Before Going Public
Fish Where the Fishes Are
Striving for Clarity
Marketing & Sales Performance? Check!
Turning University Research Into Riches
Marketing the Marketing
How To Zap Procrastination As A Manager
Projects or Proposals? Which Ones Get the Resources?
How Many P’s in Marketing?
Canada’s Productivity Gap, And What to Do About It
Mining The Intellectual Property Buried in Your Company
Learning From Experience
Is Good Forecasting Actually Possible?
Let’s Talk About the (Business) Climate
Do Your Employees Understand the Value of the Intellectual Property They Create and Handle Every Day?
The Olympics Through the Eyes of a Marketer
Launching a Website
© 2023 Stratford Group Ltd. (formerly Stratford Managers Corporation)