Trademark Strategy

Trademark Strategy

Your Team of Trademark Experts

Build a trademark strategy that advances and protects your product lines while supporting your overall business objectives.

As an extension of your brand and identity, trademarks are vital assets in your intellectual property portfolio. A strong trademark strategy is intentional, pragmatic, and proactive, such that it enhances your brand value and helps you realize your business goals.

Our dedicated team of trademark agents works with you to build a strong trademark strategy and proactively manage your trademark portfolio.

Drawing on our years of practical business experience and IP expertise, you’ll get the support you need to build and manage your trademark portfolio that aligns with business objectives and results.

Shot of a creative team discussing trademark protection in the boardroom

Stratford Intellectual Property is a unique full-service patent and trademark agency.  We have several registered patent and trademark agents on our team with a wide range of expertise.  We have the ability to file in Canada, US, and WIPO directly and have an extensive network of foreign associates. Our value add comes from our unique approach to IP Strategy development and implementation.

Trusted and respected by innovative companies with portfolios of all sizes


Why Stratford?

Our team of agents have an impressive record converting intangible assets into valuable trademarks:

Proactive

Proven methodologies and strategies for trademark protection

Pragmatic

IP strategies that align with overall business strategy

Registered

Trademark agents with knowledge and expertise

End-to-End

Solutions from searching to prosecution to maintenance

Value realization

Fixed fee services to simplify budgeting

Proactive

Proven methodologies and strategies

Pragmatic

IP strategies that align with overall business strategy

Registered

Trademark agents with knowledge and expertise

End-to-End

Solutions from searching to prosecution to maintenance

Value realization

Fixed fee services to simplify budgeting


Featured trademark resources

Trademark assessment

Ready to get started on your trademark protection strategy? Complete and submit our trademark assessment to to get in touch with our Trademark Experts.

TRADEMARK surveillance

A yearly subscription service to provide you peace of mind when it comes to your trademarks. Protect your brand and defend your trademarks against misuse.

TRADEMARK REVIEW

With changes to trademark law in recent years, it's time to update your trademark strategy. Review and strengthen your portfolio with these actionable steps.

TRADEMARK ASSESSMENT

Ready to get started on your trademark protection strategy? Complete and submit our trademark assessment to to get in touch with our Trademark Experts.

TRADEMARK SURVEILLANCE

A yearly subscription service to provide you peace of mind when it comes to your trademarks. Protect your brand and defend your trademarks against misuse.

TRADEMARK REVIEW

With changes to trademark law in recent years, it's time to update your trademark strategy. Review and strengthen your portfolio with these actionable steps.

Our Approach

Recognizable trademarks build a brand’s identity and have the ability to influence buying decisions and create goodwill. Stratford utilizes a structured, proactive, and planned approach to trademark protection to extract the most benefit from your IP assets.

Covering all stages of the trademark lifecycle, we ensure the indefinite protection of your brand identity and IP assets through proper trademark generation, protection and maintenance.

Protection

Trademark registration/ monitoring is a complex process. As a trusted partner we’ll help you secure and manage the ongoing protection of your mark in both domestic and foreign markets.

Go-to-Market

Your branding strategy
and trademark strategy go hand-in-hand. We work with you to ensure your brand identity is well defined and protected!

Licensing

You have had success with a product or offering and are looking to monetize it through licensing. We can help you hold on to valuable IP rights by evaluating and negotiating licensing deals.

Product Launch

Before releasing and marketing new products and offerings make sure your bases are covered. Together we’ll ensure you have the information & protection you need to successfully launch!

Benbria logo
"As a leader in customer experience and engagement, our brand's growth and protection are a business priority. We are working with the experienced Intellectual Property team at Stratford because they are well equipped to implement a comprehensive and cost-efficient trademark strategy that would align with our business objectives. In addition to filing and prosecuting our trademarks, they proactively monitor our trademarks and manage our whole IP portfolio. With their proactive approach, we are able to identify and take action against trademark infringements quickly. I would recommend them to anyone looking to increase their brand's value and effectiveness in the market."
Jordan Parsons
Jordan Parsons
CEO, Benbria Corporation
Two women standing and reviewing trademark protection data on a tablet and papers

TRADEMARK SOLUTIONS

A robust and well-protected trademark is part of your IP strategy and a critical support to a sound business strategy. 

Stratford offers a number of customized trademark services to build a holistic strategy for your brand and products, whatever stage you are at of your business journey.

  • Trademark strategy
  • Trademark registration/maintenance
  • Availability searching
  • Monitoring
  • Opposition procedures
  • Monetization
  • Marking recommendations
  • Foreign filing strategy
  • Expungement procedures
  • Domain name disputes
  • Counterfeit prevention measures

trademark RESOURCES

IP Strategy Academy

IP Strategy Academy

Learn. Explore. Discover. For over 10 years we’ve had the privilege of helping you learn more about intellectual property and the impact a strong IP

Read More »
French woman sitting in a cafe in Paris drinking coffee with the text "Lost in Translation"

Lost in Translation

Lost in Translation  How to use your non-French trademarks/brand name in Quebec  On June 1, 2022, Bill 96 changed the rules surrounding how trademarks are

Read More »

HOW CAN WE HELP YOU?
LET’S GET STARTED

TALK TO US TODAY