Sales performance expert, Martin Comber, joins Stratford Managers as leader of sales practice and VP Sales

Sales performance expert assumes leadership of Sales Practice

For Immediate Release

Ottawa, ON, April 28, 2014 – Stratford Managers Corporation, the management consulting firm that turns strategy into performance, today announced that well-known sales competency consultant Martin Comber has joined the firm to lead its Sales Practice as VP Sales.

Over his extensive career, Martin has served as sales performance coach for over 5000 sales professionals around the world for companies like Cisco Systems, Alcatel-Lucent, Symmetricom, Extreme Networks, and Alstom. He has led the design, development and implementation of numerous strategic account management programs to improve profitability and increase share of spend results for companies including Lilly and Capgemini. He has also implemented opportunity management programs at such companies as Vanguard Financial and BCE, resulting in sales growth, improved win rates and optimal return on sales investment.

Prior to joining Stratford Managers, Martin was Managing Partner – Sales Practice Lead at NewLeaf Partners, a global business performance improvement consultancy. From 1999 to 2002, Martin served as Managing Partner, Multi-Channel Services at Siebel Systems where he led the implementation of sales transformation initiatives for clients in North America. From 1996 to 1999, Martin served as a senior consultant for ON Target a global sales consultancy. Martin began his sales career with Bell Canada and Telus.

“Stratford Managers turns strategy into improved business performance through a range of multi-disciplinary consulting services,” said Doug Michaelides, VP and Head of the Sales and Marketing Practice. “Martin brings 18 years of sales performance consulting and sales training expertise to help our clients maximize sales team results.”

Martin holds a degree in Business Administration from Sheridan School of Business. He continued his professional development at the University of Toronto EMBA Program and the Institute for Strategic Management at Babson College. Martin has extensive credentials as a Sales Instructor, earning the designation of Certified Sales Expert/Learning Partner for Cisco Systems.

About Stratford Managers Corporation

Stratford Managers Corporation is a multi-disciplined management consulting firm comprised of seasoned business executives with decades of experience across a wide range of markets and functional disciplines. Headquartered in Ottawa, Ontario, the company takes a hands-on approach to assignments that go well beyond just research and recommendations. Stratford Managers’ experts work side-by-side with clients to tackle the toughest business challenges, becoming trusted partners in client success.
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For additional information contact:
Doug Michaelides VP of Marketing Stratford Managers Corporation
[email protected]
613 355 4181